LGE Services
The Challenge
The original Laser Gulf England name no longer reflected the full breadth of the business. LGE provides more than laser scanning, with capabilities covering dimensional assurance, engineering surveying, completions and quality assurance. The challenge was to create a broader identity and website that communicated this expertise clearly and accurately.
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The approach
The work began by clarifying the service structure, target audiences and main commercial messages. The shortened LGE Services name created room for the wider offer, while the brand and website were organised around the company’s technical expertise and four core service areas.
The Identity
The visual identity combines a structured LGE mark with a confident red, black and white palette. The modular system reflects precision and coordination, while the typography, layouts and supporting graphics give the business a consistent technical presence across field, sales and digital applications.
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The Website
The website gives every service a clear route while keeping the wider business easy to understand. Projects, industries, training, sustainability and company information support the technical offer, with focused pathways for project and course enquiries.
What I delivered
Business and audience discovery
Positioning and service messaging
The naming transition from Laser Gulf England to LGE Services
Logo and visual identity
Typography and colour system
Brand guidelines
Corporate brochure
Website strategy and sitemap
Content structure and message hierarchy
Responsive website design and development
Forms, basic SEO, testing and launch preparation
The Outcome
LGE Services launched with a clearer name, a stronger technical identity and a website that presents its services accurately. The brand, brochure and website now operate as one consistent system supporting project, training and company enquiries.
My Role
I led the strategy, naming, positioning, visual identity, brand guidelines, brochure, website structure, interface design and development. I also managed the later content revisions and prepared the final website for launch.
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Brand and website visuals
Selected applications showing how the LGE Services identity moves from its technical construction into practical field, brochure and website use.
Technical expertise deserves
a clear presentation.
I create connected brands and websites that make complex services easier to understand, trust and act on.