Her Fight Club
The Challenge
The website needed to explain who the club is for, what each programme offers and how someone can take the next step. Women, teenagers and parents needed clear information without relying on social media posts, messages or calls to understand the available classes.
The Approach
The content was organised around the needs of prospective members rather than the club’s internal structure. Clear pathways for women, teenagers and children help visitors find the right programme, understand what to expect and move towards a trial, class or membership.
The website experience
The visual direction combines energetic photography, confident typography and clear calls to action. The responsive design keeps programme information, schedules and joining options easy to navigate across mobile, tablet and desktop.
Wodify integration
The website works alongside the club’s existing Wodify system rather than replacing it. Visitors receive the information and reassurance they need on the website, then move directly into the established system for trials, classes and memberships.
What I delivered
Website discovery and objectives
Audience pathways and sitemap
Content structure and message hierarchy
Wireframes and responsive layouts
Visual website design
Webflow development
Wodify connection and customer journey
Forms and contact routes
Basic SEO setup
Responsive testing and launch
Ongoing website support
The Outcome
Her Fight Club launched with a responsive website that centralises its programme information and gives every audience a clearer route into Wodify. The website now supports the club’s existing operation while remaining easy to update and develop over time.
My role
I led the website strategy, customer journey, content structure, responsive interface design, Webflow development, Wodify connection, testing and launch. I continue to support the website as the club’s programmes and content develop.
Website visuals
Selected visuals showing the website planning, responsive design and connection between programme information and the Wodify joining journey.
Make the next step
feel simple.
I design clear websites that help people understand the offer and move from interest to action.