One Designer.
Full Ownership.
I am Ahmed Omar, an independent senior brand and website designer based in the United Kingdom and working internationally. My approach brings together three backgrounds: architecture, enterprise technology sales and hands on design.
My background
Three backgrounds shape how I understand businesses, organise information and deliver the work. I am at my best when a business has real expertise but needs a clearer way to present it.
Architecture
I graduated with a BSc (Hons) in Architectural Technology from the University of Westminster. It trained me to organise complex information, understand users, think in connected systems and work confidently with technical detail.
Enterprise technology sales
Before moving fully into design, I spent five years in business development and account management at Hewlett Packard Enterprise and Dell Technologies. That experience shaped how I think about credibility, risk, internal decision making and why a strong offer can still be difficult to buy.
Design
I hold an HND in Digital Media with Distinction and have worked independently since 2018. Since July 2021, I have also worked at MODS Solutions, where I now lead design across websites, product communication, campaigns, presentations, exhibitions and brand governance.
The working model
Clients work directly with me from discovery to launch. Strategy, design and the core website build remain under one point of ownership. Trusted collaborators join only when specialist motion, 3D or production support adds value, and their role is always clear.
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Principles
Start with the business, not a visual style.
Treat branding as a system, not a logo file.
Build websites around buyer questions and business operations.
Make technical work clear without stripping away its meaning.
Keep ownership, responsibilities and claims honest.
Credentials
Clear in meetings.
Clear online!
Tell me what needs to become clearer, stronger or more connected.